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  • Achieving Our Vision
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Our Prosperous Community

Our Prosperous Community

We're working to help businesses grow, attract sustainable industry and bring high-wage jobs to generate the revenue needed to provide vital services to our residents.

Community Partner

Bill Watkins"We have selected our Jobs Investment Program Partner to manage Ventura's $5 million fund to help create high-wage Ventura City jobs. Our venture capital partner has substantial expertise in managing and administering capital investment funds, a local presence and a large network, and experience in investing in a broad range of high technology fi elds. These types of public/private partnerships may lead to a more prosperous Ventura."

Dr. Bill Watkins, Ventura Resident
and UCSB Economic Forecast Project Director

Ventura exceeded all benchmarks set for a clear economic development strategy

  • Directed new development of 120 companies to five key areas: Auto Center, McGrath Property, Westside, Upper North Avenue, and Downtown
  • Created an economic progress index to benchmark our City performance in five key business activities
  • Ventura's share in all categories exceeds our 11% share of the county population. For example, Ventura's share of the county's total retail sales dollars is 19.5%.

Created a more supportive business climate

  • Built 166,161 sq. feet of commercial space in 2005 and 416,158 sq. ft. in 2006
  • Set up a $5 million Jobs Investment Fund (JIF) in partnership with a venture capital fi rm to bring start up and expansion fi rms and their high-tech, high-wage jobs to the City
  • Gained sales tax revenue by attracting more dealerships (Jaguar, Land Rover and GMC Bunnin) to Ventura Auto Mall through Revenue Enhancement Loans
  • Assisted 10 local businesses in growing jobs and revenue through Business Assistance Program Loans
  • Installed public Wi-Fi network downtown for wireless Internet access by business, residents and visitors
  • Issued 5,702 construction permits in FY 06-07 (up 9% from FY 05-06) worth an estimated $115 million

Expanded business opportunities

  • Launched Ventura Prospector web listings for businesses seeking sites to expand or relocate here in response to City's low offi ce, retail and industrial vacancy rates
  • Assisted travelers and tourism through new directional signage throughout the beachfront and downtown
  • Funded new Downtown Ventura Organization (DVO) to foster business improvements downtown

The Road Ahead

  • Strengthen Ventura Auto Center
    • Extend Olivas Park Drive to increase access and number of dealers
    • Install 95 foot LED monument sign to improve center visibility
  • Partner with Downtown Ventura Organization to strengthen historic business core
  • Rebuild north end of the Pacific View Mall with new anchor tenants, including Target
  • Attract clean industry, jobs and offices to the Westside, Victoria Avenue and 101 corridors
    • Develop 80-acre McGrath site as new employment opportunity district
    • Complete Westside community plan and redevelopment area
    • Finish development codes for our principle commercial thoroughfares: Victoria Avenue, Thompson Boulevard and Main Street
  • Annual Report
  • 06-07 Report Card
  • Our Natural Community
  • Our Prosperous Community
  • Our Well Planned Community
  • Our Accessible Community
  • Our Sustainable Infrastructure
  • Our Active Community
  • Our Healthy & Safe Community
  • Our Educated Community
  • Our Creative Community
  • Our Involved Community
  • Accountable Government
  • Balanced Budget
  • Entire Annual Report (PDF)
© 2005-2008 City of Ventura